Published: 29th June 2022

Dundee United are delighted to announce an associate partnership with global restaurant brand Fridays. 

The much-loved American-inspired brand opened the world’s first Fridays and Go Quick Service Restaurant (QSR) in Dundee’s Reform Street earlier this year. 

The new QSR brings the authentic Fridays experience in the form of a delicious takeaway, with all the much-loved favourites on the menu. 

And as part of a unique partnership with United, Fridays And Go will receive a range of branding across different touch points with the club. 

“We are absolutely delighted to welcome Fridays as an associate partner of the club,” said Dundee United’s Head of Commercial Elliot Shaw.   

“Fridays is a strong worldwide brand, known for their delicious American-inspired food and we are excited to bring them into our newly-structured partnership family.  

“Dundee is the ideal destination for the world’s first Fridays And Go.  

“It is great news for the city and I am sure that this will be a highly beneficial partnership for both Dundee United and Fridays.”  

Fridays are aiming to open up to 30 new QSRs across the UK, following the successful launch of the Dundee branch. 

CEO Robert B. Cook said of the partnership: “Dundee is a vibrant city with a proud history of jute, jam and journalism, and fantastic football and notably, two great football teams.

"We’re thrilled to be partnering with Dundee United to celebrate the launch of the world’s first Fridays And Go, situated on Reform Street, and can’t wait to continue to spread that Friday’s Feeling further across Scotland and the rest of the UK, as a result.”