Dundee United’s 2025/26 home kit has delivered the most successful launch day in club history, with sales surpassing last season’s full first-day total before lunchtime!

Supporters turned out in impressive numbers from early morning, with a strong mix of in-store and online demand driving what has become the most successful day-one launch.

CLICK HERE to get yours!

The Club Shop opened at 9am this morning, with our club mascot Terry the Terror on hand to welcome fans of all ages to get kitted out on launch day!

The excitement continued into the afternoon as two of our new signings Bert Esselink and Zac Sapsford visited the shop to meet supporters. The players took time to sign shirts, take photos, and speak with fans - creating a memorable experience for those who came along.

Head of Retail, Stuart Bootland, commented: “The demand has been fantastic. We expected a strong response, but to exceed last year’s first-day sales by lunchtime was well beyond our projections. It’s a bold new look, and it’s clear fans have really embraced the change — not just with the home kit, but also our new training wear. Thanks to everyone who helped make the launch a success.”

Our striping new look is now available in-store and online - with our Club Shop extending their hours until 5pm tomorrow evening! 

Adult

Short Sleeve £60

Long Sleeve £62

Shorts £25

Socks £13

Junior

Short Sleeve £48

Shorts £22

Socks £12

Infant

Shirt and Shorts £42

Socks £5

CLICK HERE to order online!

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