Jim Goodwin, Ross Graham, Will Ferry and Bert Esselink joined us at our latest Business United event to discuss leadership, culture and driving standards at Dundee United!

Hosted in the stylish Zephyr Sports Bar at the Fairmont St Andrews, the evening gave Business United members a unique opportunity to hear directly from the Manager and first-team players about the values that shape life inside the club. From setting daily standards to creating a winning environment, the panel offered honest and insightful reflections on what it takes to succeed together.

The discussion touched on everything from motivation and accountability to the importance of communication and trust within a high-performing team. Guests also had the chance to ask questions, drawing parallels between football leadership and business challenges faced across a range of industries.

Business United memberships for the 2025/26 season are still open. If you’re looking to expand your network, raise your profile, or align your business with Dundee United, there has never been a better time to become a member!

Contact our Commercial Team directly for more information: 

E: commercial@dundeeunitedfc.co.uk

T: 01382833166

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