First Team
Merghem heads to Tannadice
12th July 2026
Dundee United is delighted to welcome AB Brewing Co. as the club's new Official Sleeve Partner ahead of the 2026/27 campaign, marking the beginning of an exciting new relationship with a business founded on storytelling, heritage and community.
Founded by lifelong Dundee United supporter Colin Wilson, ABB was established on the belief that the best products are those with a story at their heart. The brewery's philosophy centres around creating something truly unique rather than something that could belong anywhere, making Dundee United a natural first football club partner.
The multi-year agreement will see ABB branding proudly displayed on the sleeves of all Men's First Team shirts and adult retail kits, reinforcing the brewery's presence both on and off the pitch throughout the partnership.
United fans can also look forward to a series of exciting collaborations between the club and ABB throughout the season, beginning with a special tribute to one of the most memorable chapters in Dundee United's history.
Mark Cunningham, Commercial Director, commented: "We're delighted to welcome ABB to Dundee United as our new Official Sleeve Partner. From our very first conversations, it was clear this partnership was built on shared values, celebrating the heritage, identity and community that make our club so special.
"Having a business founded by a lifelong Dundee United supporter makes this relationship even more meaningful. This is just the beginning, and we're looking forward to working closely with ABB on a number of exciting campaigns throughout the season that we know our supporters will enjoy."
Colin Wilson, Founder of ABB, added: "To partner with the football club I've supported all my life is incredibly special. ABB was built around the belief that the best products have a story at their heart, and there are few stories more powerful than those created by a football club and its supporters.
"We're incredibly proud to become Dundee United's Official Sleeve Partner and can't wait to share what we've been working on together. This is just the first chapter of what we hope will be a long and exciting partnership."
