Published: 9th July 2019
Dundee United announce that official beer partner Carling has strengthened its commercial partnership at Tannadice by becoming the first-ever sponsor of The West Stand. In a three-year deal, the stand will be re-named The Carling Stand.
Dundee United's Head of Business Partnerships Paul Reid said: "We are delighted to extend and strengthen our relationship with such a recognised brand as Carling. They have shown tremendous support to the Club as our Official Beer Partner in the past three years, and this latest announcement shows how strong our relationship is. I would like to take this opportunity to thank Molson Coors (Carling), and we are all very much looking forward to working together as we enter this exciting new period."
Commenting on the new deal, Andrew Lawrence, Molson Coors Sales & Operations Director, Scotland, said: "We are delighted to build on our successful partnership with Dundee United. We strongly believe that Carling is the perfect partner for the club - our perfectly balanced lager has been refreshing football fans across the UK for over 30 years and we are thrilled to continue to delight fans with the launch of The Carling Stand at Tannadice."