Published: 9th June 2021
Dundee United today announces a two-year agreement with leading Scottish distillers Eden Mill St Andrews as its principal Club partner. The partnership will begin for the 2021/22 season and will see the Tangerines wearing the Eden Mill logo on the front of the first-team jersey for the duration of the agreement.
The agreement will see the Club work closer together with Eden Mill as both look to grow across the world from roots in the St Andrews and Dundee area.
Eden Mill are pioneers of the drinks industry and one of the UK’s fastest growing companies. Using local ingredients and botanicals sourced from the Fife coastline, Eden Mill celebrate the best of old and new, combining traditional distilling processes with an experimental approach to create a taste of St Andrews.
The company recently revealed plans for one of Scotland’s first carbon neutral single malt whisky distilleries in St Andrews. Due to open in Spring 2022, power and heat for the stills will be supplied by a local energy network generated by biomass plant and field electricity. The distillers expect to welcome 50,000 visitors a year to the brand home and visitor centre.
In 2020, Eden Mill became Dundee United’s first-ever sleeve sponsor and created a collaborative and exclusive Dundee United gin. After the initial success of the partnership, both parties will now look forward to developing the partnership in line with a shared ethos.
Paul Reid, Head of Business Development for Dundee United, said: “We are tremendously proud to grow our partnership with Eden Mill. Their passion, quality, authenticity and growth plans resonate with us here at Dundee United. This new and exciting agreement will allow us to showcase Eden Mill’s unique and distinctive qualities and our fan base can look forward to some exciting projects and services from Eden Mill.”
Chiara Kelly, Head of Marketing & Sponsorship for Eden Mill said: “We are absolutely delighted to share this announcement that we have become principal Club partners for Dundee United, placing Eden Mill’s sponsorship pride of place on the front of the team shirt.
“After a brilliant first year working with the Club, during which we launched a sell-out collaboration gin, we really look forward to continuing to work with the excellent fans, players and staff behind the scenes over the next two years, with lots more exciting projects to come.”
To find out more information about Eden Mill products and services, please visit edenmill.com.