Strategic Plan 2020-25

The vision of the Trust is to be the most innovative and impactful community trust of our kind in Scotland, recognised as a key player in sport and community development locally and a strong example of best practice in Sport for Change.

Our mission is to use the brand of Dundee United Football Club to improve the lives of people in Dundee and the surrounding areas. To achieve our mission, we have set an ambitious strategy for 2020-2025 which will see us focus our efforts and resources on our new strategic pillars: Sport for All, Healthy Lifestyles, Lifelong Learning and Uniting the Community. Our success will be measured against five clear outcomes: 

  • help more people get active and stay active in our community;
  • contribute to reducing the attainment gap in and around Dundee;
  • raise aspirations by inspiring those we work with;
  • play a part in improving the mental health and wellbeing of people in Dundee and its surrounds;
  • and support in improving access to community-based activities and services. 

We are extremely proud of our story so far and our achievements to date. In 2019 the Trust won the Scottish Football Associations "Best Community Football for All Project" award for the East Region as well as winning the prestigious "Best Professional Club in the Community 2019" award as recognition of our work on behalf of the Dundee United Family. We are very excited to see what the future holds for Dundee United Community Trust, our stakeholders, partners and those we work with through the delivery of this exciting strategic plan. 

We hope that everyone who reads this strategy will understand why we exist and what we are trying to do, and ultimately feel encouraged to join us in achieving our vision to be the most innovative and impactful community trust of our kind in Scotland, recognised as a key player in sport and community development locally and a strong example of best practice in Sport for Change.

Read and or download the full 2020-25 Strategic Plan here.